ARTICLES WORTH READING

essential magazine is a top quality, refreshing and lively publication designed for residents and visitors to Marbella and its surrounding areas. Its objective is to represent the true spirit of life in this unique part of the world, bringing superbly written and visually stunning features to the reader via an attractive, highly colourful and professionally produced format. Our aim is to combine an international content with local interest editorial that appeals to a cosmopolitan audience. Each month, articles on decor, glamour and fashion, films, music, sport, health and beauty, travel and getaways, food and wine, property and finance, local enterprises and in-depth personality interviews and profiles appear along with many more stimulating and informative features.

REACHING THE TARGET AUDIENCE

essential magazine, as a free publication, guarantees maximum 25,000 copies per month, distributed to locations along the Costa del Sol, specifically selected to reach a residential and visiting readership and to provide maximum exposure for advertisers to their target audience. essential magazine operates a controlled circulation policy. That is to say, that the timings, numbers and placings of the magazine have been carefully planned to maximise the likelihood of reaching the target market.
This is achieved by structuring the distribution to make the magazine available in top hotels as well as golf clubs, selected restaurants, real estate offices, exclusive shops including décor and art, fashion and beauty, jewellery, sports centres, also financial institutions and other corporate businesses. To reach the lucrative visitors market, urbanisations also figure prominently, as do car rental and tourist offices. Over 1,200 such locations receive copies each month between Alcaidesa Golf and the Hotel Torrequebrada, concentrated in the main Marbella area - making essential magazine one of the most extensively distributed free magazines in southern Spain.

MAXIMISING THE RESPONSE FUNCTION

The Costa del Sol and Marbella in particular present an extremely competitive market place. To keep one step ahead of the competition, businesses must advertise their products and services in high profile mediums all year round that additionally satisfy their response requirements. Unlike existing free magazines on the Costa del Sol, essential magazine optimises clients? response by:

• Notarising the production numbers each month and printing the notarised statement in the following edition, thus giving advertisers a guaranteed circulation that ensures their marketing budgets can be used more cost effectively.
• Operating a stable price and discount structure that reflects both the quality and profile of the magazine and also gives advertisers much greater value for money.
• Positioning advertising effectively. It is a recognised fact that interesting features and articles which draw the attention of the reader, have the additional effect of enhancing the success of adjacent advertising. By maintaining a policy of a minimum of 50% editorial, essentialmagazine optimises this response by providing a greater individual advert ?visibility?, thus avoiding the over-saturation of advertising prevalent in many other publications.
• Distributing the magazine twice each month in a way designed to reach the desired readership and reflect the constantly changing numbers of residents and visitors, therefore increasing the likelihood of good response.
• Producing the magazine to schedule at the beginning of each month, thus maximising advertising exposure.

If you need more information on the prices please email our sales department.